Sökning: "customer"

Visar resultat 6 - 10 av 868 avhandlingar innehållade ordet customer.

  1. 6. Customer Rewards Programs : Designing Incentives for Repeated Purchase

    Författare :Henrik Sällberg; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer rewards program; incentives; repeated purchase; delayed reward; membership levels; group reward; consumption habit; non-linearity;

    Sammanfattning : Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase. Firms allocate large resources in these programs with millions of customers enrolled. LÄS MER

  3. 7. Customer-to-customer roles and impacts in service encounters

    Författare :Linda Lee; Esmail Salehi-Sangari; Ian P McCarthy; Gerard Prendergast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service encounters; group service encounters; customer-to-customer interaction; customer cohort climates; other customers; service operations; online reviews; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. LÄS MER

  4. 8. Customer-focused product development : An outdoor industry perspective

    Författare :Petter Stenmark; Mittuniversitetet; []
    Nyckelord :Product development; innovation; quality; customer focus; outdoor industry;

    Sammanfattning : Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. LÄS MER

  5. 9. Fading Customer Relationships

    Författare :Helena Åkerlund; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fading; relationship marketing; services; loyalty; Business studies; Företagsekonomi;

    Sammanfattning : .... LÄS MER

  7. 10. A Method for Customer-driven Purchasing : Aligning Supplier interaction and Customer-driven manufacturing

    Författare :Jenny Bäckstrand; Joakim Wikner; Eva Johansson; Martin Rudberg; Jönköping University; []
    Nyckelord :Customer‐driven purchasing; Supplier interaction; Customer‐driven manufacturing; Purchasing; Supply chain management;

    Sammanfattning : The role of a purchaser has traditionally focused on acquiring standard items at the lowest possible cost. The ability to reduce unit cost has been the key performance indicator for purchasers. Most traditional purchasing strategies thus focus on optimizing this situation, focusing on the supplier interface only and not on customer value. LÄS MER