Avancerad sökning

Visar resultat 1 - 5 av 868 avhandlingar som matchar ovanstående sökkriterier.

  1. 1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  3. 2. On customer value : a study of the IT supplier Atea and three of its customers

    Författare :Sarah Serbin Wikner; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP; Business studies;

    Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER

  4. 3. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  5. 4. Health Care Customer Creativity

    Författare :Hannah Snyder; Mattias Elg; Lars Witell; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer creativity; service innovation; health care; co-creation; customer involvement;

    Sammanfattning : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. LÄS MER

  7. 5. Real Estate Development : A Customer Perspective

    Författare :Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

    Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER