Sökning: "customer strategy"

Visar resultat 1 - 5 av 134 avhandlingar innehållade orden customer strategy.

1. 1. On customer value : a study of the IT supplier Atea and three of its customers

   Författare :Sarah Serbin Wikner; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP; Business studies;

   Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER

3. 2. Customer Managed Intermodal Transport Solutions

   Författare :Edith Sorkina; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; intermodal transport; case stydy; development process; shippers; transport strategy; susainable transport; customer managed transport solutions; shipper developed transport solutions;

   Sammanfattning : .... LÄS MER

4. 3. A Method for Customer-driven Purchasing : Aligning Supplier interaction and Customer-driven manufacturing

   Författare :Jenny Bäckstrand; Joakim Wikner; Eva Johansson; Martin Rudberg; Jönköping University; []
   Nyckelord :Customer‐driven purchasing; Supplier interaction; Customer‐driven manufacturing; Purchasing; Supply chain management;

   Sammanfattning : The role of a purchaser has traditionally focused on acquiring standard items at the lowest possible cost. The ability to reduce unit cost has been the key performance indicator for purchasers. Most traditional purchasing strategies thus focus on optimizing this situation, focusing on the supplier interface only and not on customer value. LÄS MER

5. 4. Manufacturing Strategy, Capabilities and Performance

   Författare :Mattias Hallgren; Jan Olhager; Terence Hill; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Manufacturing Strategy; Manufacturing Capabilities; Operational Performance; Empirical Research; Contingency Factors; Manufacturing engineering and work sciences; Produktion och arbetsvetenskap;

   Sammanfattning : This dissertation addresses the topic of manufacturing strategy, especially the manufacturing capabilities and operational performance of manufacturing plants. Manufacturing strategy research aims at providing a structured decision making approach to improve the economics of manufacturing and to make companies more competitive. LÄS MER

7. 5. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

   Författare :Jan-Erik Jaensson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

   Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER