Sökning: "customer relationship"

Visar resultat 1 - 5 av 116 avhandlingar innehållade orden customer relationship.

1. 1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance Relationships

   Författare :Mikael Gidhagen; Bo Edvardsson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; business-to-business; claim settlement; corporate insurance; critical episode; critical incident; customer relationship; damage adjustment; feeling of security; financial services; insurance; insurance marketing; insurance relationship; intangibility; loss; marketing; professional services; relationship; relationship character; relationship context; relationship development; relationship marketing; relationship quality; service; services marketing; service quality; Företagsekonomi; Business studies; Företagsekonomi; Business Studies; företagsekonomi;

   Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER

3. 2. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

   Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

   Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

4. 3. Real Estate Development : A Customer Perspective

   Författare :Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

   Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER

5. 4. Fading Customer Relationships

   Författare :Helena Åkerlund; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Fading; relationship marketing; services; loyalty; Business studies; Företagsekonomi;

   Sammanfattning : .... LÄS MER

7. 5. Kvalitet i livslånga tjänsterelationer : Svenska kyrkan ur tjänsteteroretiskt och religionssociologiskt perspektiv

   Författare :Per Pettersson; Karlstads universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Church of Sweden; critical incident; customer; individualism; lifelong; lifetime perspective; logic; paradigm; producer; quality; relationship; religion; secularisation; service; service society; social mechanism; values; Religious Studies and Theology; Religionsvetenskap;

   Sammanfattning : The aim of this thesis is to clarify the social mechanisms that affect peoples relationships with the Church of Sweden. Interest is primarily focused on the majority of the Swedish population who belong to the Church of Sweden, but who rarely make use of its services. This aim is accomplished in two ways. LÄS MER