Sökning: "customer perspective"

Visar resultat 1 - 5 av 241 avhandlingar innehållade orden customer perspective.

  1. 1. Real Estate Development : A Customer Perspective

    Författare :Berndt Lundgren; Stellan Lundström; Kurt Psilander; magnus Söderlund; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Residential development; customer satisfaction; means end chain theory; laddering; structural equation models; Business and economics; Ekonomi;

    Sammanfattning : This doctoral thesis ‘Real Estate Development: a Customer Perspective’, mainly concerns questions that are related to why consumers make a choice and what they are looking for. The first part of this thesis is the result of the research project ‘Models for the Construction Sector’ (MoPo) and the second part is the result of a collaborative project between KTH Royal Institute of Technology, the Construction Sector Innovation Centre (BIC), five private companies[1] and four municipalities in Stockholm County. LÄS MER

  3. 2. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  4. 3. Customer-focused product development : An outdoor industry perspective

    Författare :Petter Stenmark; Mittuniversitetet; []
    Nyckelord :Product development; innovation; quality; customer focus; outdoor industry;

    Sammanfattning : Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. LÄS MER

  5. 4. Packaging and Customer Value : A Service Perspective

    Författare :Martin Löfgren; Anders Gustafsson; Håkan Wiklund; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : Already in the mid-seventies it was concluded that there are very few, if any, ‘pure’ goods or services. Nevertheless, over 20 years later, most publications on services focus on how service characteristics differ from goods. LÄS MER

  7. 5. Web-Enabled Customer Involvement in Innovation Activities : a Firm's Perspective

    Författare :Natalia Ryzhkova; Blekinge Tekniska Högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer collaboration; Web-based methods; Innovation performance; Management competences;

    Sammanfattning : Customer involvement in innovation activities is a common practice among companies in most industries. It has been widely researched by scholars to demonstrate its risks and advantages. Yet, the growing importance and recognition of the Internet are transforming the scope, boundaries, and dynamics of interactions among firms and customers. LÄS MER