Sökning: "customer magazines"

Hittade 2 avhandlingar innehållade orden customer magazines.

  1. 1. Understanding value formation A study of marketing communications practices at the food retailer ICA

    Detta är en avhandling från Jönköping : JIBS

    Författare :Mart Ots; Högskolan i Jönköping.; Högskolan i Jönköping.; [2010]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value; ICA; marketing; practice theory; retailing; communications; customer magazines; CRM; advertising; värde; ICA; marknadsföring; dagligvaruhandel; marknadskommunikation; reklam; kundtidningar; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Sammanfattning : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. LÄS MER

  2. 2. Developments in Distribution Channels A Case Study of a Timber Product Distribution Channel

    Detta är en avhandling från Linköping : Linköping University Electronic Press

    Författare :Wei Guan; Linköpings universitet.; Linköpings universitet.; [2010]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TECHNOLOGY Industrial engineering and economy Industrial organisation; administration and economics; TEKNIKVETENSKAP Industriell teknik och ekonomi Industriell organisation; administration och ekonomi;

    Sammanfattning : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. LÄS MER