Sökning: "customer magazines"
Hittade 2 avhandlingar innehållade orden customer magazines.
1. Understanding value formation A study of marketing communications practices at the food retailer ICADetta är en avhandling från Jönköping : JIBS
Sammanfattning : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. LÄS MER
- Detta är en avhandling från Linköping : Linköping University Electronic Press
Sammanfattning : This thesis describes and analyses the trends and developments of actors along distribution channel. In particular, the study focuses on resellers and manufacturer based on the empirical material from one particular case study. LÄS MER