Sökning: "customer loyalty"

Visar resultat 6 - 10 av 22 avhandlingar innehållade orden customer loyalty.

  1. 6. A tale of two FinTech solutions : Loyalty in mobile bank applications and initial trust in financial robo-advisors

    Författare :Mustafa Nourallah; Peter Öhman; Christer Strandberg; Tommy Roxenhall; Duc Khuong Nguyen; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; FinTech; loyalty; young bank customers; Mobile bank applications; initial trust; young retail investors; financial robo-advisors;

    Sammanfattning : This thesis on financial technology (FinTech) solutions consists of twosuccessive phases, each including two articles. The first phase targets the loyalty of young bank customers (YBCs) to mobile bank applications (MBAs). LÄS MER

  3. 7. Customer Complaint Behaviour in Service

    Författare :Bård Tronvoll; Bo Edvardsson; Anders Gustafsson; Robert Johnston; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer complaint behaviour; complaint; dynamic; process; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : It is vital for every service provider to get feedback from its customers. This is especially important when a customer has perceived an unfavourable service experience. One way to receive feedback from these customers is to encourage and make it easy for them to complain. LÄS MER

  4. 8. Service management in housing refurbishment : satisfying the ultimate customer

    Författare :Mats G. Holm; KTH; []
    Nyckelord :;

    Sammanfattning : It is unusual to find that housing refurbishment projectshave been undertaken with a clear focus on customer orientationdirected towards the tenants, or owners of co-operative flatsor condominiums. Only recently have researchers in constructionmanagement begun to look closer at the relationship betweencontractors and customers. LÄS MER

  5. 9. On the Value of Customer Loyalty Programs - A Study of Point Programs and Switching Costs

    Författare :Henrik Sällberg; Linköpings universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; loyalty programs; point programs; switching costs; Computer science; Datavetenskap; Economic Information Systems; Ekonomiska informationssystem;

    Sammanfattning : The increased prevalence of customer loyalty programs has been followed by an increased academic interest in schemes. This is partly because the Internet has made competition 'one click away'. It is also because information technology has made it more economical for firms to collect customer information by way of loyalty programs. LÄS MER

  7. 10. Essays on strategic price bundling in retail banking

    Författare :Merja Mankila; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; price bundling; retail banking; strategic planning; effectiveness; relationship management; customer loyalty; conjoint a;

    Sammanfattning : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. LÄS MER