Sökning: "customer interaction"

Visar resultat 1 - 5 av 105 avhandlingar innehållade orden customer interaction.

  1. 1. Customer Rituals : Ethnographic explorations of wine rituals with families and friends

    Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; företagsekonomi; Business Administration;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  3. 2. Shades of Use : The Dynamics of Interaction Design for Sociable Use

    Författare :Mattias Arvola; Kjell Ohlsson; Linköpings universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; interaction design; customer meetings; design studios; domestic environments; Cognitive science; Kognitionsvetenskap;

    Sammanfattning : Computers are used in sociable situations, for example during customer meetings. This is seldom recognized in design, which means that computers often become a hindrance in the meeting. LÄS MER

  4. 3. A Method for Customer-driven Purchasing : Aligning Supplier interaction and Customer-driven manufacturing

    Författare :Jenny Bäckstrand; Joakim Wikner; Eva Johansson; Martin Rudberg; Jönköping University; []
    Nyckelord :Customer‐driven purchasing; Supplier interaction; Customer‐driven manufacturing; Purchasing; Supply chain management;

    Sammanfattning : The role of a purchaser has traditionally focused on acquiring standard items at the lowest possible cost. The ability to reduce unit cost has been the key performance indicator for purchasers. Most traditional purchasing strategies thus focus on optimizing this situation, focusing on the supplier interface only and not on customer value. LÄS MER

  5. 4. Customer-to-customer roles and impacts in service encounters

    Författare :Linda Lee; Esmail Salehi-Sangari; Ian P McCarthy; Gerard Prendergast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service encounters; group service encounters; customer-to-customer interaction; customer cohort climates; other customers; service operations; online reviews; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. LÄS MER

  7. 5. Customization-based interaction in ETO

    Författare :Nikolas Käkelä; Joakim Wikner; Jonathan Gosling; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customization; engineer-to-order; interaction; solution spaces; kundanpassning; konstruktion-mot-order; interaktion; lösningsrymd;

    Sammanfattning : Customization is an important way for suppliers to offer value to customers and to be competitive. There is a variety of methods suppliers can adopt to offer customization. LÄS MER