Sökning: "customer communication social media"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden customer communication social media.

  1. 1. Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

    Författare :Karin Högberg; Kerstin Grundén; Anna Karin Olsson; Maria Åkesson; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

    Sammanfattning : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. LÄS MER

  3. 2. Institutional arrangements and competitive posture : effects of company structures in the commercial printing industry

    Författare :Thomas Mejtoft; Nils Enlund; Robert G. Picard; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; business strategy; cooperation; customer value; institutional arrangements; printing industry; vertical integration; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi; Media and communication studies; Medie- och kommunikationsvetenskap;

    Sammanfattning :  The research objective of this dissertation is to investigate the impact of institutional arrangements, with respect to vertical integration and cooperation, on competitive advantages within the commercial printing industry, with specific focus on digital printing. This dissertation comprises six research papers, based on four qualitative case studies and a quantitative survey study, all carried out in Sweden in the years 2004-2008. LÄS MER

  4. 3. Industrial design - engineering design interaction: Studies of Influencing Factors in Swedish Product Developing Industry

    Författare :Sara Persson; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Worldwide competition with focus on customer and market needs have initialised new demands on product design and development. Form design aspects can be of decisive importance in the choice of technical principle. However, the integration of industrial design and engineering design activities is not trivial. LÄS MER

  5. 4. The Role of Information in Production Ramp-up Situations

    Författare :SABINA FJÄLLSTRÖM; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; production ramp-up; information source; Manufacturing industry; information;

    Sammanfattning : To meet customer demands and global competition, the frequency of new product introductions in the manufacturing industry has increased. As the frequency and thereby number of production ramp-ups increases, ramp-up will no longer be an occasional event but will become a part of daily production challenges. LÄS MER

  7. 5. Kundkommunikation vid distanshandel : En studie om kommunikationsmediers möjligheter och hinder

    Författare :Britt-Marie Johansson; Karin Axelsson; Göran Goldkuhl; Jonny Holmström; Ola Henfridsson; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Andelen affärstransaktioner som bedrivs på distans, dvs. handel där köpare och säljare inte träffas öga mot öga, blir allt större. LÄS MER