Sökning: "customer centric theory"

Hittade 3 avhandlingar innehållade orden customer centric theory.

  1. 1. Towards a market offer development theory : an holistic perspective on how to develop value in business-to-business relationships

    Författare :Oskar Brännström; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Datorstödd maskinkonstruktion; Computer Aided Design;

    Sammanfattning : How can companies specify and develop reliable market offers? How will it affect work processes and procedures? And what are the requirements on a company to implement a market offer perspective? In recent years, marketing researchers has promoted the concept of Relationship Marketing, implying companies to apply a holistic product perspective, or a market offer perspective. A market offer comprises everything that adds customer value, including actual physical products and services. LÄS MER

  3. 2. Exploring unattended delivery services in e-grocery retail : A consumer-centric perspective on last-mile logistics

    Författare :John Olsson; Förpackningslogistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : The retail landscape is transforming at an unprecedented speed and scale, thereby driving an unparalleled growth in last-mile delivery. The already rapidly growing online sales have been further fueled by the coronavirus pandemic. However, the share of online sales varies greatly among different retail sectors. LÄS MER

  4. 3. Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets

    Författare :Janina Schaumann; Marknadsföring; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand equity; stakeholder collaboration; value co-creation; emerging markets; narrative analysis;

    Sammanfattning : This thesis challenges the prevailing firm-consumer/customer-centric and dyadic perspective that prevails within the brand equity literature, which is based on a linear, straightforward stimulus-response approach to the creation of brand value. Leaning on the literature on interorganisational relationships, stakeholder theory, market emergence/market driving, and firm internationalisation, which stresses the interdependency of diverse external stakeholders and the firm, this study develops a broader, multi-stakeholder perspective. LÄS MER