Sökning: "cultural semiotics"

Visar resultat 6 - 10 av 49 avhandlingar innehållade orden cultural semiotics.

  1. 6. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
    Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER

  3. 7. An Inquiry into Cultural Semiotics: Germaine de Staël's Autobiographical Travel Accounts

    Författare :Anna Cabak Rédei; Kognitiv semiotik; []
    Nyckelord :HUMANIORA; HUMANITIES; Phenomenological sociology; Fenomenologi; Contemporary history circa 1800 to 1914 ; Phenomenology; Humanities; Parisian salons; Humaniora; Fransk litteratur; Germaine de Staël; Cultural semiotics; Autobiographical travel accounts; French literature; Modern historia ca. 1800-1914 ;

    Sammanfattning : Cultural semiotics studies encounters between cultures. Notions such as Culture, Extra-culture and Non-culture were developed in the 1970s by the Tartu school and were used in their studies of Russian culture and its relation to Western Europe, with special focus on Peter the Great's attempt to Westernize Russia in the eighteenth century. LÄS MER

  4. 8. Agency and Artefacts : A cognitive semiotic exploration of design

    Författare :Juan Mendoza-Collazos; Kognitiv semiotik; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Agency; enhanced agency; agency hierarchy; derived agency; material agency; intentionality; prior intentions; intentions in action; pictorial representations; artefacts; tool-making; design theory; design semiotics; design research; phenomenology; cognitive semiotics; agentive semiotics; semiotic hierarchy; 4E cognition; bio-cultural evolution; philosophy of design; philosophy of technology;

    Sammanfattning : This thesis investigates the role of artefacts in relation to human agency and design within a cognitive semiotics framework. It deals with questions such as What is agency? What are artefacts and how does agency relate to them? What kind of intentions are involved in the activity of designing? What is human-specific with respect to agency and design? How can the origins and evolution of design be explained? Addressing these questions, the thesis proposes a layered model of agency for explaining the relations between different grades of agentive complexity. LÄS MER

  5. 9. Mer än bara vara rosa : Bröstcancertematiserande kampanjer i Sverige (2015–2016) som social praktik

    Författare :Tiina Pitkäjärvi; Björn Melander; Henrik Rahm; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; social practice; legitimation; affective practice; breast cancer; Pink Ribbon; affect; emotion; social semiotics; text analysis; van Leeuwen; Wetherell; Nordiska språk; Scandinavian Languages;

    Sammanfattning : The thesis presents a study of how social engagement in breast cancer campaigns is realized in a media context in Sweden. The data collected in this qualitative study are from the years 2015–2016. LÄS MER

  7. 10. Semiotics of Politics : Dialogicality of Parliamentary Talk

    Författare :Jaakko Turunen; Inga Brandell; Johan Tralau; Jens Bartelson; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; language; dialogicality; parliamentary talk; Mikhail Bakhtin; Hans-Georg Gadamer; Yuri Lotman; Poland; Slovakia; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies; Statskunskap;

    Sammanfattning : Parliamentary talk, despite its central place in politics, has not been the focus of many qualitative studies. The present study investigates how parliamentary talk emerges in a dialogue between different arguments in the parliament. LÄS MER