Sökning: "csr idea"

Hittade 3 avhandlingar innehållade orden csr idea.

1. 1. Corporate Social Responsibility in the Swedish Financial Services Sector : Translating an Idea into Practice

   Författare :Pauline Göthberg; Kent Eriksson; Lars Hallén; Lars Strannegård; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational institutionalism; translation; CSR; financial services sector; Sweden; Business studies; Företagsekonomi;

   Sammanfattning : This thesis focuses on how popular ideas in society influence corporate behavior, as corporations adapt to normative ideas in society in order to achieve legitimacy. However, we need more knowledge about how ideas influence organizations and what happens when ideas enter in an organizational context. LÄS MER

3. 2. Corporate Social Responsibility under Construction : Ideas, Translations, and Institutional Change

   Författare :Karolina Windell; Kerstin Sahlin-Andersson; Bengt Jacobsson; Sigrid Quack; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; CSR; Corporate Social Responsibility; Ideas; Institutional Change; Translation; Issue-Field; Företagsekonomi; Business Studies; Företagsekonomi;

   Sammanfattning : Although ideas about the social responsibility of business have a long history, the debate over corporate social responsibility (CSR) has escalated worldwide during the past decade under the label of CSR. This thesis contributes to new-institutional organizational approaches by exploring how and why CSR has been constructed into a widespread idea and by introducing a discussion on the interrelationship between ideas and institutional change. LÄS MER

4. 3. Företags ansvar/Marknadens retorik. En analys av företags strategiska kommunikationsarbete

   Författare :Magnus Fredriksson; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Rhetoric; Public relations; PR; Corporate identity; Corporate brand; Corporate social responsibility; CSR; Reflexive modernity;

   Sammanfattning : The aim of this study is to analyse what rhetoric of responsibility Swedish corporations presents and the structural determinants fur such presentations. Corporate identity is the managerial use of rhetoric and other symbolical means to (re)present the corporation’s values, self-understanding and the interpretations made of the world. LÄS MER