Sökning: "creation place"

Visar resultat 1 - 5 av 189 avhandlingar innehållade orden creation place.

1. 1. Through the Looking Glass : An Identity-Based View of Place Branding

   Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

3. 2. Imagineering Place : The Branding of Five Chinese Mega-Cities

   Författare :Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

   Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER

4. 3. 'A good place to live' : Rethinking residents' place satisfaction and the role of co-creation

   Författare :Lisa Källström; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place marketing; residents; place satisfaction; co-creation; Service-based logic; value-in-use;

   Sammanfattning : Developing a place into ‘a good place to live’ for people of all ages is a prioritized issue in many municipalities in Sweden, as well as around the world. But what do we really mean by ‘a good place to live’? How do the residents themselves comprehend and perceive ‘a good place to live’? And how do municipalities view their place and what they offer to their residents? This thesis explores how ‘a good place to live’ can be understood, conceptualized and studied, and the roles co-creation and the residents themselves play in this context. LÄS MER

5. 4. 'A good place to live' : rethinking residents' place satisfaction and the role of co-creation

   Författare :Lisa Källström; Jens Hultman; Christer Ekelund; Ulf Johansson; Dominic Medway; Högskolan Kristianstad; []
   Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : .... LÄS MER

7. 5. Mellan flykt och förändring : Utopiskt platsskapande i 1970-talets alternativa miljö

   Författare :Kristoffer Ekberg; Forskarskolan i historia; []
   Nyckelord :intentional communities; Utopian studies; Prefiguration; social movements; place; environmental movements; counterculture;

   Sammanfattning : The Swedish alternative movement’s place-making activities in the seventies have been understood as an attempt to escape the political sphere. In this thesis, I investigate the ideas and practices of societal transformation seen in rural intentional communities and, to a lesser degree, urban sites. LÄS MER