Sökning: "corporate identity"
Visar resultat 1 - 5 av 38 avhandlingar innehållade orden corporate identity.
1. Identity Across Borders : A Study in the "IKEA-World"
Sammanfattning : How do people construct shared views of what the organization is all about in the international, complex; company? Within a cultural perspective, organizational identity can be tmderstood as organizational members' shared views and definitions of the organization. As people make sense of actions, events, decisions, etc. LÄS MER
2. Disgraced : A study of narrative identity in organizations that suffer crises of confidence
Sammanfattning : This thesis investigates the interface between external impressions of an organization, often referred to as its brand and image, and internal expressions, its culture and the identity of its employees, in organizations that have suffered crises of confidence. More specifically, the thesis seeks to problematize the alignment ideal in the corporate branding perspective (de Chernatony, 2001; Harris and de Chernatony, 2001; Hatch and Schultz, 2001 and Balmer and Sonen, 1999), which suggests that organizations should actively seek to realign external and internal impressions, in cases where they have become misaligned. LÄS MER
3. Företags ansvar/Marknadens retorik. En analys av företags strategiska kommunikationsarbete
Sammanfattning : The aim of this study is to analyse what rhetoric of responsibility Swedish corporations presents and the structural determinants fur such presentations. Corporate identity is the managerial use of rhetoric and other symbolical means to (re)present the corporation’s values, self-understanding and the interpretations made of the world. LÄS MER
4. Organiserande och identitet : om arbetsorganisation i geriatrisk sjukvård
Sammanfattning : The study is mainly about informal organising. The aim is to describe and interpret processes of organising in a health care unit and, from that example, to accomplish understanding of how power relations are handled and expressed by different actors in health care. LÄS MER
5. Corporate Environmental Management - Managing (in) a New Practice Area
Sammanfattning : Adopting a phenomenological, sensemaking-based approach, this dissertation reviews and critiques a variety of theories proposed as explanations of corporate “greening” and the evolution of corporate environmental management (CEM), and then presents and analyzes an organization study to explore in greater depth how sensemaking can be used for research in this context. As its object, the ethnographically inspired organization study focuses upon CEM as an area of managerial and organizational practice. LÄS MER
