Sökning: "content marketing"

Visar resultat 1 - 5 av 61 avhandlingar innehållade orden content marketing.

  1. 1. E-marketing and customer perceived value in travel and tourism

    Författare :Maria Lexhagen; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing;

    Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER

  3. 2. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

  4. 3. Collaboratively Learning Marketing: How Organizations Jointly Develop and Appropriate Marketing Knowledge

    Författare :Claus Baderschneider; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Nationalekonomi; economic policy; economic systems; economic theory; econometrics; Economics; Strategic alliances; Learning content; Marketing; Knowledge; Collaborative learning; Strategic collaboration; Organizational learning; Inter-organizational learning; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

    Sammanfattning : Business organizations increasingly face the problem of how to generate and share knowledge in collaboration with other, separate, business organizations. Researchers in the field of inter-organizational learning have started to study the partner-characteristic, partner-dynamic, and partner-situational factors that influence the process and outcome of such strategic learning collaboration. LÄS MER

  5. 4. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

  7. 5. Offset Management for Large Systems : A Multibusiness Marketing Activity

    Författare :Magnus Ahlström; Lars-Gunnar Mattsson; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Offset; countertrade; industrial co-operation; systems selling; project marketing; package deal; turnkey; buying behaviour; governmental procurement; local content;

    Sammanfattning : Offset, an advanced form of countertrade, is common in the international marketing of large infrastructure and defence systems. Offsets are activities that benefit the buying country for example in the form of local content, support of exports, subcontracts and technology transfer. LÄS MER