Sökning: "content creators"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden content creators.

  1. 1. Mind Your Own Business : Understanding and characterizing value created by consumers in a digital economy

    Författare :Martin Daniel Mileros; Nicolette Lakemond; Robert Forchheimer; Charlotte Norrman; Joakim Björkdahl; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; e-commerce; digital economy; Web 2.0; consumer-centric; personal data; content creators; user-generated content; business models; value creation; value capture; digital platforms; digital zero-price markets; blockchain technology; human-centered data economy;

    Sammanfattning : In the context of what is commonly referred to as consumer-centric digital economy, personal data has become the new currency which is utilized by consumers to be granted access to seemingly “free apps” within so-called digital zero-price markets. Simultaneously, there are consumers, known as “content creators”, who can generate million-dollar revenues annually. LÄS MER

  3. 2. Opportunistic Networking : Mobility Modeling and Content Distribution

    Författare :Ljubica Pajevic; Gunnar Karlsson; Karin Anna Hummel; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; opportunistic networks; ad hoc networks; mobility modeling;

    Sammanfattning : We have witnessed two main trends in recent years that have shaped the current state of communication networks. First, the Internet was designed with the initial idea to provide remote access to resources in the network; today it is overwhelmingly being used for content distribution. LÄS MER

  4. 3. Design foundations for content-rich acoustic interfaces : Investigating audemes as referential non-speech audio cues

    Författare :Mexhid Ferati; USA Indiana University; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Computer Science; Datavetenskap;

    Sammanfattning : To access interactive systems, blind and visually impaired users can leverage their auditory senses by using non-speech sounds. The current structure of non-speech sounds, however, is geared toward conveying user interface operations (e.g., opening a file) rather than large theme-based information (e. LÄS MER

  5. 4. Investigating the persuasive impact of online textual content : A narrative theory approach

    Författare :Mario Cassar; Esmail Salehi-Sangari; Albert Caruana; Julie Guidry Moulard; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Online textual reviews; UGC; PGC; Narrative Paradigm Theory; Persuasion; Storytelling Narrative force; Narrative believability; Diction; Leximancer; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Higher levels of competition in online channels and the resulting information overload among customers is becoming an issue of increasing concern among marketers who seek to provide persuasive content. Past research has revealed that storytelling is an effective tool to achieve persuasion. LÄS MER

  7. 5. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER