Sökning: "consumer value"
Visar resultat 1 - 5 av 125 avhandlingar innehållade orden consumer value.
1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey
Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER
2. Drömmars värde : Varuhus och lotteri i svensk konsumtionskultur 1897-1939
Sammanfattning : The dissertation explores ideas about consumption in general and about consumer dreams in particular in early twentieth century Sweden. This is done in an analysis of two specific consumer environments –- the department store and the lottery. LÄS MER
3. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices
Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER
4. Fit in to stand out : An experience perspective on value creation
Sammanfattning : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. LÄS MER
5. Tyrannical Consumers - Initiate Value Creation in the Food Value Chain
Sammanfattning : The modern consumers live in a transparent world with unlimited information and consumers adopt information strategies around who they trust and this is based on their values and experiences of food. Consumer question the information provided by the authorities and seek other sources of information such as the Internet and fellow consumers. LÄS MER