Sökning: "consumer types"
Visar resultat 21 - 25 av 101 avhandlingar innehållade orden consumer types.
21. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER
22. Recycling and durability of PVC materials focusing on pre- and post-consumer wastes from building products
Sammanfattning : The potential for recycling various polymeric materials contained within buildings constructed in the late 1960s and 1970s in Sweden was investigated during the course of this work. Three residential blocks were studied to establish the quantity of materials available for recycling, to investigate the difficulty in and time needed for the dismantling of the buildings, the degree of purity of the materials, and the possibility of separating the materials. LÄS MER
23. Challenging consistency : effects of brand-incongruent communications
Sammanfattning : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. LÄS MER
24. Considering intentions
Sammanfattning : "Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil". Oscar Wilde, The picture of Dorian Gray Different types of intentions are some of the most often used variables in marketing and consumer research. LÄS MER
25. Prisdifferentieringars janusansikte : prisdifferentieringar mot mellanled som ett konkurrenspolitiskt problem
Sammanfattning : This project deals with how price discrimination in intermediate markets affects market performance in distribution channels. The main focus is examination of how legislators and courts have evaluated various forms of price differentiation and succeeded in influencing market behavior in a way that helps them achieve their objectives concerning private consumers, i. LÄS MER