Sökning: "consumer perceptions"
Visar resultat 1 - 5 av 51 avhandlingar innehållade orden consumer perceptions.
1. Exploring the online music market : consumer characteristics and value perceptions
Sammanfattning : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. LÄS MER
2. Consumer Perception of Organic and Genetically Modified Foods : Health and Environmental Considerations
Sammanfattning : The aim was to study consumer attitudes to and perceptions of organic and genetically modified (GM) foods and factors influencing the purchase/non purchase of these two types of foods. Data were collected by two questionnaire surveys (random nation-wide samples of 2000 consumers, response rate 58% and 39% respectively) and one interview study (n=40). LÄS MER
3. Exploring barriers to energy efficiency in supermarkets
Sammanfattning : Energy efficiency activities in sections of grocery stores for chilled groceries are subject to particular challenges as this is a complex indoor environment given that the goal of store owners is to offer consumers chilled groceries of high quality in a comfortable environment while at the same time trying to reduce energy use. Consequently, it is important to maintain the right temperature in the right place and to be aware of the consumers’ shopping situation. LÄS MER
4. Communicated consumer Co-creation : consumer response to consumer Co-creation in new product and service development
Sammanfattning : This thesis explores both participating and non-participating consumer responses to consumer co-creation in new product and service development. Participating consumers can ideate and select new products or services that the brand can offer to the market. To date, research has predominantly focused on participating consumers. LÄS MER
5. Consumer decision making in a complex environment : Examining the decision making process of socially responsible mutual fund investors
Sammanfattning : During the last few decades, "regular people" have become increasingly involved with investing in the stock market. One way of doing this, which has become more and more popular, is to invest in mutual funds. The mutual fund industry has, due to its explosive growth, been described as a success story of the 20th century. LÄS MER
