Sökning: "consumer knowledge"

Visar resultat 16 - 20 av 180 avhandlingar innehållade orden consumer knowledge.

  1. 16. The impact of consumer knowledge, information mode and presentation form on advertising effects

    Författare :Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. LÄS MER

  3. 17. Food and beverage combinations : Sommeliers' perspectives and consumer patterns in Sweden

    Författare :Henrik Scander; Agneta Yngve; Richard Tellström; Nicklas Neuman; Celia Monteagudo Sanchez; Johanna Mäkelä; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Bourdieu; craft drinks; food pairing; meal; restaurant; riksmaten; sommelier; practice theory; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : As beverage intake can play an important part of choosing a healthy diet, it is important to increase awareness of the contribution of beverages to overall energy intake for consumers.The professional sommelier has for a long time served as a cultural intermediary, providing guests with good food and beverage combinations. LÄS MER

  4. 18. Making sense of risk - An analysis of framings in media of the chemical risks of textiles, toys and paint

    Författare :Emelie Stenborg; Research Policy Institute (RPI); []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; framing; citizen-consumer; late modern risks; chemical risks of consumer goods; media; substantive; procedural; textiles; toys; paint;

    Sammanfattning : Chemical risks of consumer goods are a rather new concern in society. These risks are usually based on sythetic chemicals and man-made, often imperceptible and potentially devastating. LÄS MER

  5. 19. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER

  7. 20. Food Safety Learning in Home and Consumer Studies : Teachers' and Students' Perspectives

    Författare :Marie Lange; Ingela Marklinder; Helen Göranzon; Chris Griffith; Uppsala universitet; []
    Nyckelord :Learning; Food safety; Education; Didactic; Risk; Food hygiene; Trust; Students ; Teachers ; Compulsory school; Kostvetenskap; Food; Nutrition and Dietetics;

    Sammanfattning : The aim of this thesis was to explore food safety as part of Home and consumer studies (HCS) education in Swedish compulsory school.Firstly, a nationwide web-based questionnaire was performed among HCS teachers to obtain an overall picture of their knowledge, behaviour and attitudes regarding food safety. LÄS MER