Sökning: "consumer borås"

Visar resultat 1 - 5 av 8 avhandlingar innehållade orden consumer borås.

1. 1. De säger att nätbutik är bekvämt

   Författare :Malin Sundström; Högskolan i Borås; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internet shopping; online store; convenience; convenient; consumer; internet customer; marketing;

   Sammanfattning : The starting point of this dissertation is the increasing number of Swedish consumers who use the Internet for shopping. Convenience is said to be an important ground for this choice. However, there are few studies that attempt to understand the true meaning of convenience. LÄS MER

3. 2. Exploring barriers to energy efficiency in supermarkets

   Författare :Ulla Lindberg; MariAnne Karlsson; Högskolan i Borås; []
   Nyckelord :retail; servicescape; foodscape; chilled groceries; energy efficiency; barriers; refrigerated display cabinets; consumer behaviors; consumer perceptions; Resource Recovery; Resursåtervinning;

   Sammanfattning : Energy efficiency activities in sections of grocery stores for chilled groceries are subject to particular challenges as this is a complex indoor environment given that the goal of store owners is to offer consumers chilled groceries of high quality in a comfortable environment while at the same time trying to reduce energy use. Consequently, it is important to maintain the right temperature in the right place and to be aware of the consumers’ shopping situation. LÄS MER

4. 3. The Impacts and Requirements of Consumer-Focused New Product Development on Supply Chain Management

   Författare :David Eriksson; Högskolan i Borås; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; consumer-focused business strategy; supply chain management; value gaps; demand creation; new product development;

   Sammanfattning : The purpose of this thesis is to explore the impacts and requirements of a consumer-focusednew product development on supply chain management. The issue is examined in a large indepthcase study of the Swedish furniture industry, with one wholesaler as the main casecompany. LÄS MER

5. 4. On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness

   Författare :Klas Hjort; Högskolan i Borås; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Returns management; supply chain management; alignment; case study; experimental research; gatekeeping; avoidance; reverse logistics; strategy; e-commerce; Logistik; Handel och IT; Bussiness and IT;

   Sammanfattning : The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. LÄS MER

7. 5. Returns Avoidance and Gatekeeping to Enhance E-commerce Performance

   Författare :Klas Hjort; Högskolan i Borås; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; returns management; customer service; demand chain management; e-commerce;

   Sammanfattning : The mail order business was once a traditional method of selling and distributing clothes, and other commodities, to customers. Now, the e-commerce trend, with more sophisticated techniques of marketing, selling, and distributing goods, has not only challenged the traditional mail order system, it seems also that the traditional retail chain and even fashion chains are being challenged. LÄS MER