Sökning: "consulting marketing"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden consulting marketing.

  1. 1. Rhetorical business : A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

  3. 2. Industrial buying behavior in the Middle East : a cross national study

    Författare :Hossein Dadfar; Linköpings universitet; []
    Nyckelord :Industrial buying behavior; purchasing process for industrial capital goods; decision making; implementation; dimensions of buying behavior negotiation behavior; consulting marketing; Middle Eastern socio-cultural characteristics; tribalism; Islam; westernization; Iran; Syria; the United Arab Emirates; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : This study tackles industrial buying behavior in a socio-cultural context. The main purpose is to explore the influence of socio-cultural forces on industrial buying behavior in the Middle Eastern selected countries: Iran, Syria and the United Arab Emirates. LÄS MER

  4. 3. Corporate consulting for customer solutions : bridging diverging business logics

    Författare :Robert Sandberg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The change from mere product supply to customer solutions, integrated and customized offerings (including e.g. products, software and services), has been argued to be a route to success in the 21st century. LÄS MER

  5. 4. The leap of faith : creating trust on professional service markets

    Författare :Lovisa Näslund; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : As freelancers and consultants become more common, this is a question asked with increasing frequency, not least in professional services. Similarly, organizations increasingly face the dilemma of having to find and choose a suitable service provider. LÄS MER

  7. 5. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

    Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

    Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER