Sökning: "conceptual metaphor theory"
Visar resultat 6 - 10 av 20 avhandlingar innehållade orden conceptual metaphor theory.
6. "English Philology is just a Bubble" : Unconventional Metaphors in English as a Lingua Franca
Sammanfattning : The present thesis investigates unconventional metaphors in English as a Lingua Franca (ELF). Empirical approaches in metaphor research have gained prominence, yet methodologies could benefit from more transparent procedural descriptions and efforts to decrease researcher intuition in the data analysis. LÄS MER
7. Making Sense of Negative Numbers
Sammanfattning : Numbers are abstract objects that we conceptualize and make sense of through metaphors. When negative numbers appear in school mathematics, some properties of number sense related to natural numbers become contradictory. The metaphors seem to break down, making a transition from intuitive to formal mathematics necessary. LÄS MER
8. Cloudy talks : Exploring accounts about cloud computing
Sammanfattning : The aim of this thesis is to discuss the character, purpose, and use of the language surrounding new technology, specifically cloud computing. The thesis is situated within library and information science. LÄS MER
9. Metaphors and Norms - Understanding Copyright Law in a Digital Society
Sammanfattning : This is a compilation thesis in the sociology of law, which analyses copyright law in three steps; the legal norms, the social norms and the underlying conceptions in their metaphorical representation. These three steps assist in answering the overarching question: "How do legal and social norms relate to each other in terms of the conceptions from which they emanate or by which they are constructed, and what is the role played by the explicit metaphors that express these norms?" The thesis shows how the development of copyright in Europe, when faced with the digital challenge, has been resiliently path dependent (Infosoc, IPRED and more). LÄS MER
10. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach
Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER
