Sökning: "communication strategy"
Visar resultat 1 - 5 av 301 avhandlingar innehållade orden communication strategy.
Sammanfattning : This dissertation is about enlightening the relationship between organizational communication and learning. In doing so, I explore and build upon existing theories that address the relationship from a structuration perspective. Specifically, I turn to discursive communication theory and sociocultural learning theory. LÄS MER
2. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators
Sammanfattning : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. LÄS MER
Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER
Sammanfattning : The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting. LÄS MER
5. Att bygga broar över kulturgränser. Om svenskars kommunikation med icke-svenskar vid arbete utanför Sverige
Sammanfattning : Globalization creates a need for increased communication competence among Swedes working on the global arena. This study is based on reports of communication processes used by Swedes when interacting professionally with non-Swedes. The reports are derived from interviews. The study focuses on three areas. LÄS MER