Sökning: "communication strategy"

Visar resultat 1 - 5 av 292 avhandlingar innehållade orden communication strategy.

  1. 1. Communication as structuration : Viewing learning through the lens of communication

    Författare :Cynthia Jimes; Lowe Hedman; Peder Hård af Segerstad; Bengt-Åke Gustafsson; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Media and communication studies; organizational communication; organizational learning; structure; agency; texts; conversations; structuration; discursive communication theory; sociocultural learning theory; theoretical study; abduction; business processes; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies;

    Sammanfattning : This dissertation is about enlightening the relationship between organizational communication and learning. In doing so, I explore and build upon existing theories that address the relationship from a structuration perspective. Specifically, I turn to discursive communication theory and sociocultural learning theory. LÄS MER

  2. 2. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators

    Författare :Rickard Andersson; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; employees as communicators; communication role; communication responsibility; communicative practice; employee communication; brand ambassadorship; strategy as discourse;

    Sammanfattning : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. LÄS MER

  3. 3. Digital Marketing Strategy : B2B and Stakeholders Communication

    Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industrial Economics and Management; Industriell ekonomi och organisation; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

  4. 4. Visioner och verkligheter : Kommunikationen om företagets strategi

    Författare :Catrin Johansson; Lowe Hedman; Börje Alström; Sven Windahl; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; organizational communication; organizational processes; corporate strategy; vision; mission and values; management of meaning; sense making; Balanced Scorecard; participant observation; discourse analysis; face; framing and footing; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies; organisationskommunikation; organisationsprocesser; diskursanalys; strategi och mål; Other social sciences; Övrig samhällsvetenskap;

    Sammanfattning : The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting. LÄS MER

  5. 5. Att bygga broar över kulturgränser. Om svenskars kommunikation med icke-svenskar vid arbete utanför Sverige

    Författare :Inger Larsson; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Swedishness; Communication Strategy; Cultural Training; National Culture; Intercultural Communication; Culture; Swedish Red Cross; Communication;

    Sammanfattning : Globalization creates a need for increased communication competence among Swedes working on the global arena. This study is based on reports of communication processes used by Swedes when interacting professionally with non-Swedes. The reports are derived from interviews. The study focuses on three areas. LÄS MER