Sökning: "comfort entrepreneur."

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  1. 1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

    Författare :Caitlin Ferreira; Esmail Salehi-Sangari; Julie S. Tinson; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. LÄS MER