Sökning: "claes gunnarsson"
Hittade 1 avhandling innehållade orden claes gunnarsson.
1. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER
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