Sökning: "child audience"

Visar resultat 6 - 10 av 11 avhandlingar innehållade orden child audience.

  1. 6. Targeting Children Online : Young internet users and producers in the commercial media environment

    Författare :Carolina Martinez; Medie- och kommunikationsvetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

    Sammanfattning : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. LÄS MER

  3. 7. Les « incroyabilicieux » mondes de Ponti : Une étude du double lectorat dans l’œuvre de Claude Ponti

    Författare :Catherine Renaud Buscall; Brynja Svane; Lena Kåreland; Jean Perrot; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; French language; French Literature; Children’s Literature; Picturebooks; Crosswriting; Carnivalesque; Word Games; Metafiction; Metatextual Elements; Intertextuality; Peritext; Intratextuality; Recurrent Themes; Fairy Tales; Violence; Nursery Rhymes; Franska; French language; Franska språket; romanska språk; Romance Languages;

    Sammanfattning : This study posits that Claude Ponti’s fiction can be regarded as paradigmatic of "crosswriting": written for a dual audience of children and adults. Sections One and Two examine those elements indicative of crosswriting in Ponti’s children's stories, primarily his picturebooks. LÄS MER

  4. 8. Krakel Spektakel, hör hur det låter! Studier i Lennart Hellsings språkvärld

    Författare :Inger Nilsson; Litteraturvetenskap; []
    Nyckelord :HUMANIORA; HUMANITIES; literature criticism; General and comparative literature; Nordiska språk språk och litteratur ; Scandinavian languages and literature; children s songs; orality; verse-making; children s poems; Lennart Hellsing; literary theory; Allmän och jämförande litteratur; litteraturkritik; litteraturteori;

    Sammanfattning : This thesis deals with Lennart Hellsing's works, and especially his texts for small children, from 1945 to 2000. In an introductory survey the oral transmission of literature is discussed in relation to orality and literacy. The presupposition is that there are similarities between oral culture and texts for the very young. LÄS MER

  5. 9. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; Uppsala universitet; []
    Nyckelord :Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER

  7. 10. The Development of Conversational Contingency : and Selected Pragmatic Abilities

    Författare :David Pagmar; Tove Nilsson Gerholm; Östen Dahl; Julia Uddén; Ute Bohnacker; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; conversational contingency; first language acquisition; pragmatic development; Linguistics; lingvistik;

    Sammanfattning : The aim of this thesis was to examine children’s development as language users, with a focus on their development as conversationalists. Conversational development was measured through conversational contingency, i.e. how conversational turns are connected to each other, either in topic or time. LÄS MER