Sökning: "bygga varumärke"
Hittade 2 avhandlingar innehållade orden bygga varumärke.
1. Mellan varumärke och gemensamt raster : Skilda sätt att se verksamhetsidéer för pedagogisk verksamhet
Sammanfattning : The aim of this study is to explore the ways in which verksamhetsidé is seen within the Swedish educational context.In Sweden, the concept verksamhetsidé is used for an idea or a set of ideas related to the practice of an organization, for instance a school or a school district. LÄS MER
2. Financing Small Businesses - Developing our Understanding of Financial Bootstrapping Behavior
Sammanfattning : The overall aim of this composite thesis, consisting of five articles, is to develop concepts for furthering the understanding of small business managers´ handling of finance. The main contribution is the development of a conceptual understanding of so-called financial bootstrapping behavior in small businesses (referring to the use of methods for minimizing and/or eliminating the need for financial means for resource acquisition). LÄS MER