Sökning: "buying center"

Hittade 4 avhandlingar innehållade orden buying center.

  1. 1. Inköpsbeteende i en myndighet : med utgångspunkt från SIDA

    Författare :Jan G:son Singh; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Redovisning och styrning; Accounting and Control;

    Sammanfattning : ProblemThe problem is to describe and analyze the buying behaviour in a public organization and the variables forming this behaviour in different buying situations. The aim is further to find implications for improvements in the purchasing section of the studied organization and to find normative implications for marketing efforts directed at this organization. LÄS MER

  3. 2. Industrial buying behavior in developing countries : a study of Malaysia and Thailand

    Författare :Esmail Salehi-Sangari; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : Despite its significance limited research has been done in the field of industrial buying behavior in the developing countries. This study deals with firms' buying behavior of capital equipments in two of the industrially developing countries of South-East Asia, namely Malaysia and Thailand. LÄS MER

  4. 3. Industrial buying behavior of large Swedish firms : case studies of the purchase of educational services

    Författare :Åsa Wallström; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : The lack of studies focusing on industrial buying behavior in the purchase of professional services, coupled with the increased corporate need of investing in employee training and education, created the foundation for the research problem of this thesis: How can the buying behavior of large Swedish firms be characterized when they purchase educational services in the area of sales and marketing? Based on this research problem, five research questions were developed. A frame of reference describing industrial buying behavior in the purchase of professional services was then created, based on the literature review. LÄS MER

  5. 4. Företag i perifera regioner : Fallstudier av företagartradition, företagsmiljö och företags framväxt i Norrbottens inland

    Författare :Elisabeth Sundin; Leif Lindmark; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; buying behavior; case studies; dependency theory; developing industry; economic tradition; entrepreneurship; external control; growing firms; historical method; industrial environment; linkage patterns; local control; northern Sweden; peripheral regions; prefabricated houses; small firms; spirit of enterprise; staple theory; underdeveloped regions; Företag; Sverige; Norrbotten;

    Sammanfattning : This is a study of how industries develop in regions that are industrially weak, exemplified by Norrbotten, the northernmost province of Sweden. Developing industries are represented by three companies manufacturing prefabricated wooden houses, situated in the municipalities Övertorneå, Kalix (Morjärv) and Älvsbyn in the interior of Norrbotten. LÄS MER