Sökning: "business"
Visar resultat 16 - 20 av 6053 avhandlingar innehållade ordet business.
16. Brand building in the business-to-business context : The brand equity perspective
Sammanfattning : The main purpose of this doctoral dissertation is to investigate factors affecting B2B brand building by applying the brand equity perspective in the professional services context. Three peer-reviewed and published articles and one book chapter examine different aspects related to the enhancement of brand equity and brand building in the B2B context. LÄS MER
17. Ifrågasatta företagare : Konkursförvaltares syn på kvinnor och män som företagsgäldenärer under 1900-talet
Sammanfattning : The principle purpose of this thesis has been to study and analyse the conception of men and women in business bankruptcy during the 20th century. The analysis is built on a theoretical gender perspective and, combining this view and business and bankruptcy research, the thesis has focused on five themes: business networks, bank contacts, business competence, business characteristics and finally bankruptcy causes. LÄS MER
18. The Development of Swedish Business Journalism : Historical Roots of an Organisational Field
Sammanfattning : Contemporary Swedish business journalism is an established organisational field with shared practice within and across organisations. Using a historical perspective, this dissertation investigates the early formation of this field and the formation of a shared meaning system for business journalism. LÄS MER
19. The Creation of International Business Relationships : Experience and Performance in the Internationalization Process of SMEs
Sammanfattning : The present study examines the causal effect of experience on the performance of inter-national business relationships for small and medium-sized business firms. A case study of ten market entry processes in ten Swedish SMEs shows that both experienced and inexperienced firms can succeed in creating a new international business relationship. LÄS MER
20. Customer-perceived Value in Business Relationships
Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER