Sökning: "business associations"
Visar resultat 11 - 15 av 79 avhandlingar innehållade orden business associations.
11. Challenging consistency : effects of brand-incongruent communications
Sammanfattning : This is a thesis on how established brands can enhance their strength, interestingness, and vitality. A threat to contemporary established brands is that they may in fact be too well established to be interesting and stimulate curiosity among consumers. LÄS MER
12. Marknadsorientering inom folkbildningen : fritt och frivilligt i ett nytt ljus
Sammanfattning : This study is about how the study associations belonging to the liberal adult education deal with their role under New Public Management (NPM). Since the beginning of the ’90’s the study associations have been engaged in the state program for education of the unemployed. LÄS MER
13. The association between accounting information and stock prices : model development and empirical tests based on Swedish data
Sammanfattning : This study investigates the relationship between value creation as described by the traditional cost-based accounting convention and value as perceived by the stock market. In general, previous research using data from a variety of countries has documented inconsistent results and widely fluctuating regression parameters when evaluating such associations. LÄS MER
14. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics
Sammanfattning : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. LÄS MER
15. Brand choice in goal-derived categories : what are the determinants?
Sammanfattning : The common view of brand choice in consumer marketing is that brands compete against each other within a specified product category. For example, different coffee brands are compared and evaluated by consumers and the most preferred brand is selected. LÄS MER