Sökning: "branding gothenburg"
Hittade 3 avhandlingar innehållade orden branding gothenburg.
1. Icke-medborgarskapets urbana geografi
Sammanfattning : The object of investigation in this dissertation is the living conditions of refused asylum seekers in Sweden. More specifically, it is an ethnographic study of how a group of people organize their lives in Gothenburg under the threat of deportation. LÄS MER
2. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion
Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER
3. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken
Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER