Sökning: "branding gothenburg"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden branding gothenburg.

  1. 1. Icke-medborgarskapets urbana geografi

    Författare :Helena Holgersson; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :Icke-medborgare; asylsökande; postindustriella städer; city branding; segregation; socialdemokratisk välfärdsregim; walk-alongs; mentala kartor;

    Sammanfattning : The object of investigation in this dissertation is the living conditions of refused asylum seekers in Sweden. More specifically, it is an ethnographic study of how a group of people organize their lives in Gothenburg under the threat of deportation. LÄS MER

  2. 2. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation; place branding;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  3. 3. Inclusive place branding – What it is and how to progress towards it

    Författare :Eva Maria Jernsand; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Regional utveckling Platsmarknadsföring; Place marketing; Regional planning;

    Sammanfattning : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. LÄS MER

  4. 4. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken

    Författare :Marcus Gianneschi; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; varumärken; unga konsumenter; stillandskap;

    Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER

  5. 5. #InFlux. Journalists' adoption of social media and journalists' social roles

    Författare :Ulrika Hedman; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; journalism; journalists; journalistic roles; normalizing; appropriation of technology; accommodation of social media logic; social media logic; social news media logic; social media; Twitter;

    Sammanfattning : #InFlux investigates journalists’ adoption of social media and social network sites (SNS) from the theoretical perspective of journalistic roles. It shows how the social roles of journalists are situated along the axes of formal– personal and news media logic–social media logic: skeptical shunners and activists, lurkers and networkers, news hubs and celebrified marketers, coordinators and ambassadors, professional marketers and pragmatics, entrepreneurs and journalists in incognito mode. LÄS MER