Sökning: "branding gothenburg"
Visar resultat 1 - 5 av 7 avhandlingar innehållade orden branding gothenburg.
Sammanfattning : The object of investigation in this dissertation is the living conditions of refused asylum seekers in Sweden. More specifically, it is an ethnographic study of how a group of people organize their lives in Gothenburg under the threat of deportation. LÄS MER
Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER
Sammanfattning : Den här avhandlingen handlar om att arbeta med platsvarumärken på ett inklu-derande sätt. Forskare har på senare år uttryckt att fler aktörer, inte minst invå-nare, måste delta aktivt i platsvarumärkesprocessen. LÄS MER
Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER
Sammanfattning : #InFlux investigates journalists’ adoption of social media and social network sites (SNS) from the theoretical perspective of journalistic roles. It shows how the social roles of journalists are situated along the axes of formal– personal and news media logic–social media logic: skeptical shunners and activists, lurkers and networkers, news hubs and celebrified marketers, coordinators and ambassadors, professional marketers and pragmatics, entrepreneurs and journalists in incognito mode. LÄS MER