Sökning: "branding art"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden branding art.

1. 1. Design i informationsåldern : Om strategisk design, historia och praktik

   Författare :Christina Zetterlund; Torsten Weimarck; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Art history; Strategic design; Branding; Marketing history; Furniture industry; Bicycle industry; Car industry; Konstvetenskap; Art; Konstvetenskap; History Of Art; konstvetenskap;

   Sammanfattning : This dissertation concerns the change in design where companies came to regard it as a strategic asset. A background to the change was the emerging Information age with a global competition, flexible production and saturated markets. Consumption became more symbolic and less material. LÄS MER

3. 2. Den lokala profilen : Person, plats och kulturarv

   Författare :Johan Linder; Jeff Werner; Peter Gillgren; Henrik Widmark; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Cultural heritage; authenticity; masculinity; city branding; place branding; Selma Lagerlöf; Carl Linnaeus; Johan Petter Johansson; Kurt Wallander; konstvetenskap; Art History;

   Sammanfattning : The aim of this study is to examine the use of famous historical or fictional persons in place branding. It seeks to analyze the images of places that are produced, and the representations of persons that are used in branding practices. LÄS MER

4. 3. Upplevelseindustrins turistmiljöer : Visuella berättarstrategier i svenska turistanläggningar 1985-2005

   Författare :Per Strömberg; Christina Thunwall; Britt-Inger Johansson; Orvar Löfgren; Uppsala universitet; []
   Nyckelord :Art history; Architecture; Branding; Experience Economy; Hotel J; Icehotel; Storytelling; Strategic Design; Theming; Tourism; Visual Culture; Konstvetenskap; Daftö camping; Stora Hotellet; Upplevelseindustri; History Of Art; konstvetenskap;

   Sammanfattning : This thesis examines tourist establishments – mainly hotels, holiday villages, resorts, theme parks and outlet centers – in the age of the Experience Economy, post-modernism, and branding. The purpose is to analyse tourist environments and resorts from a narrative and ideological perspective, to identify and analyse stories, tales and history as the resources in the designing of Swedish tourist establishments during the period 1985-2005 by a multiple case study. LÄS MER

5. 4. Att styra genom känslor : Regeringskonst i tre gustavianska projekt

   Författare :Sara Ekström; Annika Berg; Linn Holmberg; Elisabeth Mansén; Kristiina Savin; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Gustav III; History of Emotions; Politics of Emotion; Eighteenth Century; Governmentality; National Identity; the Order of Vasa; the National Dress; the Swedish Academy; Gustav III; känslohistoria; känslopolitik; 1700-tal; governmentality; nationell identitet; Vasaorden; Nationella dräkten; Svenska Akademien; History of Ideas; idéhistoria;

   Sammanfattning : The eighteenth century is sometimes referred to as the Age of Sentiment. Emotions were attributed great importance, both as driving forces for human behaviour, and as a moral compass. They were also important in political rule. This also pertains to Sweden and the reign of Gustav III. LÄS MER

7. 5. Malmös omvandling: från arbetarstad till kunskapsstad : En diskursanalytisk studie av Malmös förnyelse

   Författare :Veselinka Möllerström; Medie- och kommunikationsvetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; pr; communication; city branding; urban regeneration; image; Malmo;

   Sammanfattning : Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. LÄS MER