Sökning: "brand values"
Visar resultat 6 - 10 av 26 avhandlingar innehållade orden brand values.
6. More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation
Sammanfattning : Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. LÄS MER
7. The Three Pillars of Sustainability : Juxtaposing two Swedish fashion companies and their corporate sustainability concepts
Sammanfattning : The fashion system has increasingly been imbued by ecology and sustainability. While in the recent years a lot on approaches to more sustainable consumption behaviour from the con- sumers’ side have been suggested, this study focuses on the very practice of how sustainabil- ity - in an applied matter - is realised within a fashion company. LÄS MER
8. Applied Modeling of Moisture Phenomena in Concrete
Sammanfattning : This thesis contains new and improved calculation models, based on applied research merging numerical modeling and material research, in the areas of hydration and chemical binding of water, sorption of moisture and transport of moisture in concrete. The proposed model for hydration and chemical binding of water is based on general kinetics modeling and calculates degree of hydration directly, without using of equivalent time of maturity. LÄS MER
9. Structural assessment procedures for existing concrete bridges : Experiences from failure tests of the Kiruna Bridge
Sammanfattning : Assessing existing bridges is an important task in the sustainable management ofinfrastructure. In practice, structural bridge assessments are usually conducted usingtraditional and standardised methods, despite knowledge that these methods oftenprovide conservative estimates. LÄS MER
10. Redundancy and Robustness Quantification of Bridge Systems based on Reliability and Risk Approaches
Sammanfattning : Over the last few decades, evaluating the performance of existing structures has become increasingly important, particularly as the number of bridges reaching their design life continues to rise. As a result, there is a growing need for effective and accurate procedures to guide the assessment of the current structures' capacity and safety levels to implement appropriate maintenance and rehabilitation strategies. LÄS MER
