Sökning: "brand values"
Visar resultat 1 - 5 av 18 avhandlingar innehållade orden brand values.
- Detta är en avhandling från Frans Melin, Stora Tomegatan 28, 223 51 LUND, tel/fax +46+46-127487
Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER
- Detta är en avhandling från Umeå : Umeå universitet
Sammanfattning : The increased use of branding within the public sector signifies an important area for academic research that currently lacks theory and empirical evidence; public sector branding. Extant literature paints a scattered picture. On one hand, some branding principles appear to be equally relevant in the public sector as they are in the private sphere. LÄS MER
3. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegenerationDetta är en avhandling från Mats Urde, Möllegatan 7, 263 32 Höganäs, Sweden (Fax: +46-42 34 34 13)
Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER
- Detta är en avhandling från Lund Business Press
Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER
- Detta är en avhandling från Stockholm : KTH
Sammanfattning : The role of brands in contemporary society has in a fundamental way shifted the earlier balance of power in terms of consumers’ identity, in a sense creating a society where we are what we consume. This change has not only created enormous values centered around everyday brands, but also made brands into cultural objects interacting in a space earlier exclusive to such high-brow areas such as religion, science and the fine arts. LÄS MER