Sökning: "brand leverage"

Hittade 5 avhandlingar innehållade orden brand leverage.

  1. 1. In-Between Brands : Exploring the Essence of Brand Portfolio Management

    Författare :Daniel Filipsson; Sten Söderman; Henrik Uggla; Frans Melin; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand portfolio management; brand leverage; brand extension; co-branding; ingredient branding; in-between brands; migration and iteration.; Business studies; Företagsekonomi; Business Administration; företagsekonomi;

    Sammanfattning : During the past two decades research has shown that brands are among a company’s most valuable assets. However, in today’s competitive landscape, it is not enough to just create strong brands. The focus lies rather in managing a range of brand lever-age strategies within complex brand portfolios. LÄS MER

  3. 2. Purchasing Power and Purchasing Strategies - Insights From the Humanitarian Sector

    Författare :Ala Pazirandeh; Teknisk logistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Humanitarian logistics; Purchainsg; Resource dependency theory; Buyer-supplier power;

    Sammanfattning : In this dissertation, we discuss how buyers practice purchasing strategies in an asymmetric power situation favoring suppliers, and how their purchasing strategies practiced impact their purchasing power and buyer-supplier relationships. Organizations enter exchange relationships to access required resources not produced internally, and are exposed to uncertainty from not being able to fully control or predict flow of resources. LÄS MER

  4. 3. Sustainability Risk Management in Product Development Companies - Motivating Change

    Författare :Jesko Schulte; Sophie Hallstedt; İdil Gaziulusoy; Blekinge Tekniska Högskola; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; corporate sustainability; product innovation process; sustainability transition; sustainable design; sustainable product development;

    Sammanfattning : Both the ecological and social system are systematically degrading, resulting in decreasing capacities to support human civilization. Product development and manufacturing companies play a key role in driving society’s transition towards a sustainable path. LÄS MER

  5. 4. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

    Författare :Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

    Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER

  7. 5. Deep Learning for Active Fire Detection Using Multi-Source Satellite Image Time Series

    Författare :Yu Zhao; Yifang Ban; Andrea Nascetti; Josephine Sullivan; Cartalis Constantinos; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Wildfire; Remote Sensing; Active Fire Detection; GOES-R ABI; Suomi-NPP VIIRS; Image Segmentation; Deep Learning; Gated Recurrent Units GRU ; Transformer.; Vilda Bränder; Fjärranalys; Aktiv Branddetektering; GOES- R ABI; Suomi-NPP VIIRS; Bildsegmentering; Djupinlärning; Gated Recurrent Units GRU ; Transformer; Geoinformatik; Geoinformatics;

    Sammanfattning : In recent years, climate change and human activities have caused increas- ing numbers of wildfires. Earth observation data with various spatial and temporal resolutions have shown great potential in detecting and monitoring wildfires. LÄS MER