Sökning: "brANDING STOCKHOLM"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden brANDING STOCKHOLM.

1. 1. The Political Dimension of Place Branding

   Författare :Andrea Lucarelli; Per Olof Berg; Jacob Östberg; Martin Kornberger; Dominique Bouchet; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal; företagsekonomi; Business Administration;

   Sammanfattning : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. LÄS MER

3. 2. The Role of History in the Modern Company : Ericsson and the Past

   Författare :Brita Lundström; KTH; []
   Nyckelord :industrial history; history of technology; cultural history; use of history; business history; corporate identity; factory buildings; modernism; telecommunication; Ericsson; Telefonplan Midsommarkransen ; Kista; Stockholm; National Museum of Science;

   Sammanfattning : The overall purpose of the thesis is to discuss the presenceand influence of the commercial use of history in modernindustrial companies and history's role in creating andchanging corporate identity. More specifically the aim is toanalyse the way the Swedish telecom company Ericsson has madeuse of its history at three different occasions. LÄS MER

4. 3. Grundat 1876 : Historia och företagsidentitet inom Ericsson

   Författare :Brita Lundström; Marie Nisser; Lars Thue; KTH; []
   Nyckelord :HUMANIORA; HUMANITIES; industrial history; history of technology; cultural history; use of history; business history; corporate identity; factory buildings; telecommunication; Ericsson; Telefonplan Midsommarkransen ; Kista; Stockholm; National Museum of Science and Technology; Sweden; 20th century.; History of technology and industry; Teknik- och industrihistoria;

   Sammanfattning : This doctoral thesis sets out to analyse the importance of history use in the modern industrial enterprise and its role in creating and transforming corporate identity. Both history use and corporate identity are concerned with creating and using a narrative or a self-image, and these concepts, accordingly, provide the starting point of the study. LÄS MER

5. 4. Contract-theoretic analyses of consultants and trade unions

   Författare :Per Sonnerby; Handelshögskolan i Stockholm; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Why can junior management consultants bill four-digit dollar amounts a day for working with corporations and industries where they have no experience? Why do blue-collar workers organise in industry-specific unions involved in collective wage bargaining, while white-collars organise according to educational or professional background, offering résumé proof-reading, or don’t unionise at all? The doctoral thesis Contract-Theoretic Analyses of Consultants and Trade Unions consists of three self-containing essays in Economics of Organisation. What Do Consultants Do? asks why firms pay large fees to outsiders in core activities like management. LÄS MER

7. 5. A place apart? : Debating landscapes and identities in the Shetland Islands

   Författare :Charlotta Malm; Anders Wästfelt; Kenneth R Olwig; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shetland Islands; landscape; identity; devolution; Scottish Natural Heritage SNH ; place branding; land use planning; northness; island studies; cultural and geographical location; Human Geography; kulturgeografi;

   Sammanfattning : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. LÄS MER