Sökning: "axiology"

Visar resultat 6 - 7 av 7 avhandlingar innehållade ordet axiology.

  1. 6. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

    Författare :Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

    Sammanfattning : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. LÄS MER

  2. 7. Evolutionary Materialism: Towards a Theory of Anticipatory Adaptive Assemblages

    Författare :Magnus Larsson; Magnus Wålinder; Andreas Falk; Olga Popovic Larsen; KTH; []
    Nyckelord :Building materials; multi-objective optimisation; genetic algorithms; evolutionary architecture; material phase transitions; generative LCA; parametric epistemic things; presilience; postponism; anticipation; adaptation; simulation; Grasshopper; Byggnadsmaterial; flermålsop2mering; gene2ska algoritmer; evolu2onär arkitektur; materialbaserade fasövergångar; genera2v LCA; parametriska epistemiska 2ng; presiliens; postponism; antecipa2on; adap2on; simulering; Grasshopper; Building Materials; Byggnadsmaterial;

    Sammanfattning : This thesis is an investigation into how meta-heuristic multi-objective optimisation processes (genetic algorithms driven by evolutionary solvers) can bring about materials-related advantages in architectural performance. It redefines the architect’s and engineer’s role from being designers of a singular space or structure to being designers of entire species of spaces, and discusses a particular method – anticipatory adaptive assemblages (AAA) – that allows such processes to produce many generations of design iterations that eventually yield individuals optimised for a set of predefined objectives. LÄS MER