Sökning: "advertising"

Visar resultat 21 - 25 av 119 avhandlingar innehållade ordet advertising.

  1. 21. Looking good : a study of gendered body ideals among young people

    Författare :Carita Bengs; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; body ideals; young people; gender; consumer culture; ideal images; advertising; mass; Kroppskultur; Kroppsuppfattning; Ungdomar;

    Sammanfattning : The main objective of this thesis is to study how social and cultural norms regarding body and appearance are perceived and interpreted by young people. This is done by studying both how these perceptions affect young people and how the body is controlled and altered through practices such as dieting, exercise, plastic surgery and the use of steroids. LÄS MER

  3. 22. Marknadens väv : Svenska mekaniserade bomullsväverier i distribution och försäljning 1850-75

    Författare :Pernilla Jonsson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Textile; cotton; market; distribution; marketing channels; sale-practices; advertising; Sweden; 19th century; industrialisation; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

    Sammanfattning : The breakthrough for mechanized weaving in Sweden occured during the 1850's. Rapidly increasing quantities of cotton-textiles had to reach customers in a country with a scattered population and substansial social and economic differences between various parts of the country. LÄS MER

  4. 23. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld

    Författare :Viveka Kjellmer; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; perfume advertisement; fragrance; scent; Vogue; image; image communication; marketing; advertising;

    Sammanfattning : .... LÄS MER

  5. 24. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal

    Författare :Charlotte Nilsson; Mediehistoria; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; mail order; media history; Åhlén Holm; advertising; catalogue; sales agency; media event; commercial literacy; Sweden; countryside; everyday life; early 20th century; infrastructure; postorder; mediehistoria; Åhlén Holm; annonsering; katalog; agentur; mediehändelse; infrastruktur; reklamkunnighet; Sverige; landsbygd; vardagsliv; tidigt 1900-tal;

    Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER

  7. 25. Visioner om medborgerliga publiker : Medier och socialreformism på 1930-talet

    Författare :Petter Tistedt; Frans Lundgren; Mats Persson; Per Wisselgren; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; history; social reform; social engineering; population debate; leisure; mass media; political culture; democracy; advertising; Sweden; 1930s; Alva Myrdal; Gunnar Myrdal; historia; socialreformism; social ingenjörskonst; befolkningsdebatt; fritid; massmedia; politisk kultur; demokrati; reklam; Sverige; 1930-tal; Alva Myrdal; Gunnar Myrdal; Idé- och lärdomshistoria; History of Sciences and Ideas;

    Sammanfattning : This dissertation investigates how progressive social reformers in Sweden used mass media in order to encourage the general public to take part in discussions on contemporary social and political problems. Two cases are studied in detail: the population debates of the mid-1930s, and the Modern Leisure exhibition in Ystad 1936. LÄS MER