Sökning: "advertising"

Visar resultat 11 - 15 av 119 avhandlingar innehållade ordet advertising.

1. 11. Targeting Children Online : Young internet users and producers in the commercial media environment

   Författare :Carolina Martinez; Medie- och kommunikationsvetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internetreklam; internet; reklamspel; barn; reklamproducenter; marknadsförare; mobilspel; virtuella världar; online advertising; internet; mobile games; children; advertising professionals; marketers; virtual worlds; tactics;

   Sammanfattning : Children’s daily internet usage takes place to a large extent in a commercial environment, where advertising and the sale of virtual goods are ever-present parts of the online experience. The overall goal of this thesis is to contribute to a critical understanding of children’s commercial online environment as spaces for children’s everyday life activities and participation, and as spaces for commercial interests that seek to target children and monetize their internet usage. LÄS MER

3. 12. Skaparens dilemma : En deskriptiv studie om moralproduktionen på svenska reklambyråer

   Författare :Ylva Larsson; Karl Erik Gustafsson; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; business ethics; advertising; morality; symbolic interactionism; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : Advertising, as an industry, reflects contemporary values whilst creating new symbols and changing both behaviour and public opinion. In the last hundred years, advertising has pervaded most areas of life, and spaces that are commer-cial free are becoming rare. LÄS MER

4. 13. I marknadens öga : Barn och visuell konsumtion

   Författare :Johanna Sjöberg; Bengt Sandin; Anna Sparrman; Karin Ekström; Linköpings universitet; []
   Nyckelord :Children; childity; advertising; visual culture; visual consumption; critical discourse analysis; consumer society; Barn; barnighet; reklam; visuell kultur; visuell konsumtion; konsumtionssamhälle; kritisk diskursanalys;

   Sammanfattning : Barn är konsumenter, får reklam riktad till sig och syns i reklam. Men om det är rätt och på vilka sätt det bör ske ger upphov till diskussion, såväl i som utanför akademin. LÄS MER

5. 14. Reklamiska : Guldäggsannonser 1975–2007

   Författare :Einar Korpus; Per Ledin; Marika Tandefelt; Örebro universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; advertese; ad; advertising; Golden Egg Awards; discourse; Swedish language; Svenska språket; Svenska språket; Swedish Language;

   Sammanfattning : This study of Swedish advertising, and the language in its advertisements in particular, has two main purposes. One is to investigate the language and structure of ads, and seek to explain why ads have these exist. A second purpose is to investigate the continuity and change in the language and structure of ads. LÄS MER

7. 15. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

   Författare :Christine Wikman; Italienska; []
   Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

   Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER