Sökning: "advertising techniques"
Visar resultat 1 - 5 av 11 avhandlingar innehållade orden advertising techniques.
1. Attention to Advertising
Sammanfattning : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. LÄS MER
2. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930
Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER
3. I persuadörernas verkstad. Marknadsföring i Sverige 1920-1965 : En studie av ord och handling hos marknadens aktörer
Sammanfattning : A basic assumption in the thesis is that the expansion of production and consumption in the Swedish society during the first half of the 20th century involved market as well as consumer activities of a new kind.The thesis explores the development and practice of marketing towards consumers as a main activity of actors in the market, how it was formulated in textbooks an trade journals and followed up in the activity of two Swedish companies (Barnängen and MEA, Militärekiperingsaktiebolaget). LÄS MER
4. Fotografiska drömmar och digitala illusioner : Bruket av bearbetade fotografier i svensk dagspress, reklam, propaganda och konst under 1990-talet
Sammanfattning : The aim of this dissertation is to study what effects computer-based technology for altering photographic images had on the photographic medium and visual culture in general. The aim is also to describe the expectations and conceptions of photographic alterations and digital technology in the 1990s. LÄS MER
5. Storstadens dagbok : Boulevardpressen och mediesystemet i det sena 1800-talets Stockholm
Sammanfattning : This thesis explores the late 19th century boulevard press in Stockholm. The study is based on four weekly boulevard newspapers during the period: Figaro, Vikingen [The Viking], Budkaflen [The Fiery Cross] and Hvad Nytt [What’s New]. The main focus of the boulevard press was high-society people and the theatres and restaurants these visited. LÄS MER
