Sökning: "advertising interpretation"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden advertising interpretation.

  1. 1. Picturing the Public : Advertising Self-Regulation in Sweden and the UK

    Författare :Caroline Dahlberg; Göran Ahrne; Laurent Thévenot; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising self-regulation; images; decision-making; reflexive cognition; interpretation; evaluation; justification; worlds of worth; moral conventions; moral conflicts; gender; the public; the unknown other; viewers; offence; Sociology; Sociologi; Sociology; sociologi;

    Sammanfattning : Across the globe, people are everyday audiences of advertising images, which have become integrated in our life worlds. Advertising images are entangled with interesting moral conflicts. LÄS MER

  3. 2. Photographic Messages in Tourism Advertising. Advertisers’ Planning for the Production of as well as Potential Tourists’ Interpretation of Photographic Messages in Tourist Brochures

    Författare :Sanja Vujicic; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Advertising; Communication; Informational and transformational advertising; Message; Photograph; Semiotics; Strategy; Travel Motivation; Tourism;

    Sammanfattning : .... LÄS MER

  4. 3. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

    Författare :Christine Wikman; Italienska; []
    Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

    Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER

  5. 4. Möjligheter till kompetensutveckling : ett individperspektiv på relationen människa - organisation : en studie av individer i reklam- och revisionsföretag

    Författare :Monica Lindgren; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Commitment; competence development; knowledge-intensive firms; individual perspective; individual values; intersubjective interpretation; relationship; subjective interpretation; organisational values;

    Sammanfattning : This study deals with individual possibilities for competence development in knowledge-intensive firms, especially advertising and audit firms. The study has an individual perspective which means that the organization is analyzed as subjective perception of indivi­duals. LÄS MER

  7. 5. Metaphor and creativity in British magazine advertising

    Författare :Carita Lundmark; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Engelska med didaktiskt inriktning; English; Specialization in Didactics;

    Sammanfattning : This thesis is a cognitive linguistic study of the various ways in which conceptual metaphor and related cognitive processes are exploited for creative purposes in advertising texts and accompanying images. The material consists of advertisements collected from British magazines between the years 1996 and 2002, and is classified into four main categories according to how the metaphorical content is signalled in the advertisement. LÄS MER