Sökning: "advertising industry"

Visar resultat 6 - 10 av 21 avhandlingar innehållade orden advertising industry.

1. 6. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

   Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
   Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

   Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER

3. 7. Skaparens dilemma : En deskriptiv studie om moralproduktionen på svenska reklambyråer

   Författare :Ylva Larsson; Karl Erik Gustafsson; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; business ethics; advertising; morality; symbolic interactionism; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : Advertising, as an industry, reflects contemporary values whilst creating new symbols and changing both behaviour and public opinion. In the last hundred years, advertising has pervaded most areas of life, and spaces that are commer-cial free are becoming rare. LÄS MER

4. 8. Den rökande människan. : Bilden av tobaksbruk i Sverige mellan 1950- och 1990-tal

   Författare :Ulrika Torell; Roger Qvarsell; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Smoking; Popular Culture; Sweden; 20th Century History; Risk; Health; Advertising; Tobaksrökning; Etnobotanik; Tobaksvanor; Sverige; 1950-2000; INTERDISCIPLINARY RESEARCH AREAS; TVÄRVETENSKAPLIGA FORSKNINGSOMRÅDEN;

   Sammanfattning : This dissertation deals with the cultural representations of smoking in Swedish popular press, books of etiquette, advertisment, popular medicine publications, and the health education genre. The questions focus on how tobacco has been used to represent specific values, ideas and ideals in relation to social and cultural contexts, as well as to femininity, masculinity, social stratification, risk, and health. LÄS MER

5. 9. Marknadens väv : Svenska mekaniserade bomullsväverier i distribution och försäljning 1850-75

   Författare :Pernilla Jonsson; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Textile; cotton; market; distribution; marketing channels; sale-practices; advertising; Sweden; 19th century; industrialisation; Ekonomisk historia; Economic history; Ekonomisk historia; Ekonomisk historia; Economic History;

   Sammanfattning : The breakthrough for mechanized weaving in Sweden occured during the 1850's. Rapidly increasing quantities of cotton-textiles had to reach customers in a country with a scattered population and substansial social and economic differences between various parts of the country. LÄS MER

7. 10. Extracting versatility : Films commissioned by the mining industry in postwar Sweden

   Författare :Ole Johnny Fossås; Marina Dahlquist; Bo Florin; Zoë Druick; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; film history; swedish film; sponsored film; industrial film; useful cinema; mining; Sápmi; non-theatrical film; public service television; film distribution; the Swedish Film Institute; Radio Sweden; documentary film; film policy; filmhistoria; beställningsfilm; svensk film; industrifilm; informationsfilm; Sápmi; gruvindustrin; Svenska Filminstitutet; Sveriges Radio; Cinema Studies; filmvetenskap;

   Sammanfattning : This study investigates how films commissioned by Swedish mining companies were employed for institutional use between 1945 and 1965. A central aspect of what gave these films their versatility stems from circumstances that allowed commissioned texts to pass as non-partisan audiovisual aids, as educational and informative instruments and as occasional examples of film art through intermediaries. LÄS MER