Avancerad sökning
Visar resultat 1 - 5 av 21 avhandlingar som matchar ovanstående sökkriterier.
1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
2. Creative Distraction : The Digital Transformation of the Advertising Industry
Sammanfattning : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. LÄS MER
3. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930
Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER
4. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden
Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER
5. Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
Sammanfattning : Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. LÄS MER
