Sökning: "advertising history"

Visar resultat 21 - 25 av 25 avhandlingar innehållade orden advertising history.

1. 21. Raffinerade rum : Bensinstationer och precisionskultur i Sverige 1926-1956

   Författare :Olle Wilson; Jon von Bonsdorff; Thomas Hård af Segerstad; Per Strömberg; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Service stations; gas stations; petrol stations; filling stations; culture of precision; Bensinstationer; precisionskultur; visuell kultur; Konstvetenskap; History of Art;

   Sammanfattning : International petrol companies established themselves in Sweden in the mid-1920s and took control of the petrol trade in a manner that, within a relatively short space of time, left a clear imprint on the natural and built environments. The absence of petrol stations from the narrative of modern architecture raises questions about how this type of building should be understood. LÄS MER

3. 22. Modern Media, Modern Audiences : Mass Media and Social Engineering in the 1930s Swedish Welfare State

   Författare :Ylva Habel; Soveig Julich; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Visuell kultur; urbanitet; kvinnor; mediehistoria; reception; välfärdsstaten; Film; Filmvetenskap; filmvetenskap; Cinema Studies;

   Sammanfattning : The dissertation straddles the interface of mass media, social engineering and advertising in 1930s Stockholm. Its twofold objective is firstly to outline their cultural output, targeting predominantly feminine audiences. LÄS MER

4. 23. Feministiska fantasier : mellan marknad och feminism

   Författare :Johanna Lauri; Malin Rönnblom; Angelika Sjöstedt Landén; Jenny Gunnarson Payne; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; popular feminism; post feminism; social innovation; feminist business; activism; discourse theory; psychoanalysis; fantasy; enjoyment; Sweden; populärfeminism; postfeminism; social innovation; feministiska företag; aktivism; diskursteori; psykoanalys; fantasi; njutning; Sverige; feminism; genusvetenskap; gender studies;

   Sammanfattning : Feminism is highly visible in contemporary Sweden. The government labels itself feminist, artists and influencers take a stand for feminism, businesses are branded with feminist advertising and feminist tropes and symbols are visible on clothes, art and jewellery. What this kind of feminism means is not always easy to discern. LÄS MER

5. 24. Den föreställda publiken : programpolitik, publikbilder och tilltalsformer i svensk public service-television

   Författare :Anna Edin; Trine Syvertsen; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; television; public service; audience images; programming policy; monopoly; competition; programming; flow; segment; mode of address; text analysis; medie- och kommunikationsvetenskap; Media and Communication Studies;

   Sammanfattning : The main purpose of my thesis is to study Swedish public service television's relation to the audience in the light of three historical phases: The monopolistic system with one channel, the two-channel system with internal competition and the multi channel system with external competition. One starting-point is the notion that it is primarily this series of changes that has determined the external framework for public service televisions relation to the audience. LÄS MER

7. 25. Den föreställda publiken: programpolitik, publikbilder och tilltalsformer

   Författare :Anna Edin; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : The main purpose of my thesis is to study Swedish public service television's relation to the audience in the light of three historical phases: The monopolistic system with one channel, the two-channel system with internal competition and the multi channel system with external competition. One starting-point is the notion that it is primarily this series of changes that has determined the external framework for public service televisions relation to the audience. LÄS MER