Sökning: "advertising history"
Visar resultat 11 - 15 av 25 avhandlingar innehållade orden advertising history.
11. Visioner om medborgerliga publiker : Medier och socialreformism på 1930-talet
Sammanfattning : This dissertation investigates how progressive social reformers in Sweden used mass media in order to encourage the general public to take part in discussions on contemporary social and political problems. Two cases are studied in detail: the population debates of the mid-1930s, and the Modern Leisure exhibition in Ystad 1936. LÄS MER
12. Class, Culture, and Conflict in the Edwardian Book Inscription : A Multimodal Ethnohistorical Approach
Sammanfattning : This study draws on theories and methodologies from the fields of multimodality, ethnography and book history studiesto explore class conflict and social mobility in Edwardian Britain (1901-1914). Using a dataset of 2,998 book inscriptions, this work investigates the types of inscriptions present in books bought and exchanged in Edwardian Britain; the ways in which inscriptive practices varied according to location, gender, age, social class and occupation; the material and semiotic features of inscriptions; and their communicative and performative purposes. LÄS MER
13. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930
Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER
14. Doft i bild. Om bilden som kommunikatör i parfymannonsens värld
Sammanfattning : .... LÄS MER
15. Sound and Loyal Business: The History of the Swedish Advertising Cartel 1915-1965
Sammanfattning : This dissertation examines the cooperation between advertising agencies and newspapers to control and regulate the market for advertisements in Sweden 1915–1965. The advertising industry was thus organized in a cartel. LÄS MER