Sökning: "Web advertising"
Visar resultat 1 - 5 av 9 avhandlingar innehållade orden Web advertising.
1. Attention to Advertising
Sammanfattning : Attention to AdvertisingCarl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, SwedenAbstractIn advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. LÄS MER
2. Creative Distraction : The Digital Transformation of the Advertising Industry
Sammanfattning : This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. LÄS MER
3. Marketing on the Web : empirical studies of advertising and promotion effectiveness
Sammanfattning : .... LÄS MER
4. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction
Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER
5. Deep learning for news topic identification in limited supervision and unsupervised settings
Sammanfattning : In today's world, following news is crucial for decision-making and staying informed. With the growing volume of daily news, automated processing is essential for timely insights and in aiding individuals and corporations in navigating the complexities of the information society. LÄS MER