Sökning: "Tore Kristensen"

Hittade 1 avhandling innehållade orden Tore Kristensen.

1. 1. Visual aesthetics in product development : A balance between commercial and creative imperatives

   Författare :Ingela Lindahl; Fredrik Nordin; Staffan Brege; Daniel Kindström; Tore Kristensen; Linköpings universitet; []
   Nyckelord :Visual aesthetics; product design; product development; furniture; designer products;

   Sammanfattning : The literature presents a number of advantages regarding companies’ strategic focus on product design, arguing that the dimension of visual aesthetics in products may help a company to create commercial success, e.g. through product differentiation and as a means of company brand recognition. LÄS MER