Sökning: "Tomas Müllern"

Visar resultat 6 - 10 av 10 avhandlingar innehållade orden Tomas Müllern.

  1. 6. Till invånarnas tjänst : om marknadsorientering i kommuner

    Författare :Jan-Erik Jaensson; Tomas Müllern; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : .... LÄS MER

  3. 7. Experiencing work/non-work : Theorising individuals’ process of integrating and segmenting work, family, social and private

    Författare :Jean-Charles Languilaire; Tomas Müllern; Mikael Nordenmark; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; work non-work; middle-manager; France; life domains; work-life field; boundary perspective; individuals work non-work experiences;

    Sammanfattning : The relationships between work and personal life have been on the public, business, and research agenda for about 35 years. Perspectives on these relationships have shifted from a work-family to work-life or work-personal life focus, from a conflict to a balance or enrichment view and, finally, from a segmentation to an integration perspective. LÄS MER

  4. 8. Transfer of brand associations over time : the brand extension of Nivea

    Författare :Kaisa Lund; Helén Anderson; Tomas Müllern; Mats Urde; Linnéuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Brand extension; Brand associations; Brand personality; Marketing; Marknadsföring;

    Sammanfattning : Brand extension has been the source of strategic growth for many firms during recent decades. Introducing new products under existing brand names is one way to use the image of a brand name to enter new markets. LÄS MER

  5. 9. Born Globals : Rapid International Growth in New Ventures

    Författare :Ingemar Wictor; Svante Andersson; Tomas Müllern; Sören Sören Kock; Högskolan i Halmstad; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Born Global; internationalisation; entrepreneur; network; vision; value chain; growth; management; leadership; entrepreneurial teams;

    Sammanfattning : The traditional theories developed by Johanson and Vahlne (1977, 1990) and other researchers ofinternationalisation have long been questioned because of the fast-changing environment and deregulations. In particular, for Born Global firms, namely a company that has achieved a foreign sales volume of at least 25% within three years of its inception and that seeks to derive significant competitive advantage from the use of resources and the sales of outputs in multiple countries (Andersson and Wictor, 2003, p. LÄS MER

  7. 10. How changes in managers’ sensemaking influence a strategic change : strategizing in a private equity context

    Författare :David Laskowski; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : The study builds on the belief that change has become a normal state of affairs in business life, and that one highly contemporary actor the private equity firm has evolved to become specialized in change through repetitively changing its portfolio firms in its quest to generate value. The quest of reshaping a portfolio firm in order to optimize its strategic position, profitability, and financial structure in order to generate value has consequently been this study’s starting point. LÄS MER