Sökning: "Tobias Christian Fischer"
Hittade 1 avhandling innehållade orden Tobias Christian Fischer.
1. Business Intelligence through a sociomaterial lens : The imbrication of people and technology in a sales process
Sammanfattning : Digitalization and digital devices are on the rise, and as a result, many new products and services have been developed, which has led to greater interaction between people and technology. This thesis explores the interaction between people and technology by looking at the daily use of a business intelligence (BI) system in an automotive company’s sales process, where sellers use the system to analyze, report, and measure sales performance. LÄS MER
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